Comarch among the top companies in the Top Marka ranking for software producers!
Press Magazine and PSMM Monitoring & More summarize the results of the 16th edition of the Top Marka survey. The authors analyze brands, selecting the most popular corporate, product, and pro bono brands in the media.
The survey covered materials published in the press and on the Internet, including social media, between June 1, 2022, and July 31, 2023. Comarch ranked 5th among software producers, with Google taking the top spot.
"The final value determining a brand's position in the Top Marka ranking," the organizers write, "is the result of the number of audience interactions with a brand and the quality assessment of the messages. The pillars of the survey's methodology are the number of publications, impact, and sentiment index."
As part of the ranking's publication, the editorial team of Press Magazine asked industry leaders about the most important events of the past year:
"In a challenging economic time, Comarch managed to maintain its management strategy. This is confirmed by numerous awards and distinctions in various rankings," emphasized Andrzej Przewięźlikowski, Vice President of the Management Board of Comarch. "One of the most significant events was the official launch of the modern shopping platform wszystko.pl, which debuted in June. We aim to make it a permanent presence in the minds of online consumers. We are developing wszystko.pl with sellers and customers in mind, investing in attractive benefits and enabling purchases from trusted Polish vendors. Another important event was Comarch's participation in the international B20 India Digital Transformation task force, which developed digitalization recommendations included in the G20 summit communiqué this year."
The ranking covers 500 brands from 50 industries and is the largest of its kind in Poland. It has been conducted for the 16th time.
For 16 years, Press and PSMM Monitoring & More have analyzed brands, selecting the most popular corporate, product, and pro bono brands in the media. This research results in quantitative and qualitative industry rankings that showcase the media image of individual brands in press, online, and social media publications. The Top Marka project was created by Press magazine, while the methodology is owned by PSMM Monitoring & More.
The ranking covers 500 brands from 50 industries and is the largest study of its kind in Poland. A key aspect of the analysis is the consistent use of the same indicators for all types of publications, taking into account the specifics of the press, online portals, and social media. For the report, an impact index was created, estimating the reach of information based on data related to media consumption, and a sentiment index assessing the quality of the message. These two indicators, combined with the number of publications, determine the media strength of brands and influence their position in the overall ranking of 500 brands. Thanks to Top Marka, readers, including influential figures and those responsible for brand image, gain broad and inspiring insights into the market and the effectiveness of public relations activities.
The Top Marka results are presented in a special supplement to Press magazine.
More about the ranking: https://topmarka.eu/index.html