Paula Thomas, host of the “Let’s Talk Loyalty” podcast visits Coffee with Comarch
- 29 min
- Language english
Paula Thomas, host of the “Let’s Talk Loyalty” podcast visits Coffee with ComarchHow to discover the logic behind paid loyalty programs, what forms of communication should be encouraged, and what investors will be looking for when making decisions in the next episode featuring loyalty celebrity Paula Thomas, host of the “Let’s Talk Loyalty” podcast and strategic consulting expert.
Transcription
[01:48] Career path to top-consultant in loyalty industry
[04:43] Top career tip of the day from Paula Thomas
[06:22] Extraordinary case study of Panera bread paid loyalty program
[08:01] McKinsey research on free and paid loyalty programs
[10:06] Get 100% of your customer’s wallet in your category
[12:52] Email-marketing, video and podcast - ways to communicate with consumer and build emotional loyalty
[18:59] Evolution from customer lifetime value to customer based corporate evaluation
[23:04] Customers are the only source of revenue
[26:08] Challenge: 10 questions in a minute
