Personalization in Wealth Management
Comarch Wealth Management platform helps financial institutions deliver personalized experiences, tailor-made investment proposals, and curated communication to clients regardless of their identity or segment.
Respecting customers’ individuality is a common practice when serving high-end clients. Individual care and approach, granular analysis of the customer situation, and a tailor-made proposal made by a dedicated relationship manager are all granted when it comes to high-end customer segments. Still, every client deserves an individual approach.
What’s more, nowadays, regular clients realize, expect, and communicate the need to be served in a personal way. The time for investment personalization for all customer segments is now, and Comarch Wealth Management is the platform that helps you do that no matter who your customers are and how they change.
Many financial and behavioral aspects of your customers matter within investment personalization. Comarch Wealth Management takes into account the customer's financial situation, exposure to particular products and asset classes, customer trading activity, alignment with the bank’s recommendations, and strategic allocation – all in order to come up with a customer financial health indicator that reflects customer investment conditions. What’s more, based on the customer's financial health, the platform proposes the next-best actions that help RMs and customers improve their overall profile and individual portfolios of the customer.
At the end of the day, customer feedback is collected, the conversion ratio is calculated, and customer behavior is analyzed in order to improve the recommendation mechanism and create a learning curve for the customers.
Your customers' actions within their investments and behavior in online channels give lots of insights into their needs and preferences. Comarch Wealth Management collects all the actions and activities and responds with curated communication and personalized investment ideas. Have your customers invested in an ESG-focused fund? CWM will deliver sustainability-oriented content. Is your customer interested in technology but has not decided what to invest in? CWM will share an investment idea matching customer preference.
Comarch Wealth Management equips you with a universe of different investment options no matter who your customers are and what they believe in. Systematic investment plans for investment beginners, custom portfolios for advanced and high-end customers, and thematic and impact investing for those who want to blend investing with their values and beliefs.
Customer preferences matter now more than ever, and customers expect to include them in their wealth management journey. ESG-oriented investment goals as part of the robo-advisory journey for those customers who value sustainability aspects? A product base adjusted to customer preferences, that is the starting point for RMs while building customized portfolios for their customers? Comarch Wealth Management will support all of that by making RMs fulfill customers’ expectations easily, as well as equipping their customers with personalized proposals and offers in self-service channels.
Each of your customers is different, starting from their name, onboarding date, free cash balance, trading activity, engagement, or lack of record regarding investment. Comarch Wealth Management allows you to address different customer situations in a highly personalized manner – by communicating with customers through individual videos.
Explain different investment options to your customers, educate them, encourage them to invest new money, and congratulate them on their anniversary or birthday – all of that is possible through AI-driven and interactive videos that leverage customers' personal data in the narration. Click here to experience it and gain a high click-through rate compared to generic and static ways of communicating with your customers.
