Fuels and power engineering

„Thanks to the fact that Comarch Business Intelligence regularly provides necessary reports, we can have full insight into the company situation during weekly meetings of station managers. This allows us to easier identify and prevent undesirable phenomena as well as to take advantage of all opportunities as they arise. Thanks to implementation of the Comarch Business Intelligence platform, we are able to perform the task of managing a petrol station network while focusing on making the right decisions."

BP

Case Study: BP Global     Case Study: BP Poland     Case Study: Enion S.A.

Customer analysis

Identification of key customer segments is an effective way of reaching the most desirable target group. It allows to stimulate sales more effectively and reach the selected customers more accurately. It enables practical management of marketing campaigns. 

Analysis of product and service margin – one of the most frequently monitored factors in a company. It allows to check how much the company makes on individual products and services and to detect significant events and deviations from sales norms. It allows to create new products and optimal sets. 

Monitoring of customer departure probability is a very important element for companies in the process of maintaining sales volume. Therefore, it is important to monitor the number of customer departures and analyse their causes, taking into account their individual and group profiles.

Customer profile reviews enhance the ability to meet their expectations regarding products or services. It allows to understand who our customers are and how to reach them.

Demand forecasting

Sales tendencies can be planned both for short and long terms. Such analyses enable better planning, and therefore creation of competitive edge. They also allow for simulation of long-term consequences of the decisions made.

Weather conditions, better reflection of the customers’ probable purchasing behaviour. Analysis based on weather conditions are of significant importance in the sales forecasting process. 

Analysis of the calendar effect reflects the seasonal character of sales. Taking into account elements such as non-working days, promotional campaign periods, we can more effectively adjust and plan the demand for our products and services.

Analysis of the seasonal character of products and goods sales influences not only better planning of the demand, but it also provides information on the future sales impulse on the market. This enables better preparation for completion of the intended goals, and earlier prevention of non-completion of the same.

Competition survey

Information about competition extend the possibilities of effectively forming one’s position in the market. On the basis of knowledge about actions of other entities, it is possible to improve one’s reactions to the strategies and pricing policies of the competitors. 

Comparing one’s own prices to those of the competitors, it is possible to have a better view on one’s own pricing strategy.

Analysis of current data allows to set one’s prices accordingly and to react to the changing environment using promotions.

Operational performance analysis

Analyses of sales plan completion allows to monitor the financial performance of the company. Systematic analyses provide valuable business knowledge about the current situation of the company and possibilities of its development. 

Comparison of various sales periods, such as week to week, period in a year to the previous year, informs about the path of the company’s development. Analysing comparative data, it is possible to notice relations between sales periods, or growth dynamics in time. 

A multi-level mark-up account reviews the margin level at each level of company operation; in this case, cost allocation solutions turn out to be useful.

Analysis of settlements with partners provides information on promptness and settlements with subcontractors. This aids negotiations and better understanding of cooperation costs.

Customer service improvement

Increase in customer comfort, by shortening the service time, for instance thanks to a central record and customer synchronization with individual retail outlets.

Review of correspondence with the customers enables efficient response to the reported customer needs. Monitoring of the customer communication channel provides analyses concerning opinion of products and services.